All I’m doing is making the point that you are not in business ..but rather in the: marketing of your business. That’s the bottom line.

In fact, no matter what business anyone is in, they are really not in that business! They are always in the marketing of that business!

By changing your psychology to accept the fact that, as a business person, you are a marketer first, and a provider of products and services second…you’ll be able to easily create the wealth you want!

Of course, I am not implying that you should just market better and deliver substandard products or services. No way. Not only must you be the best marketer, but you must also be the best at what you do as well.

Clients deserve the best. And you have to be able to help them see that – before the buy from you.

This acceptance of your role as Marketer is paramount to changing the size of your bank balance and gaining a measure of success otherwise unattainable. Let’s face it, in any business…the best Marketer wins! Period. End of story.