The dynamics of marketing are rapidly changing, as social networking becomes the norm and companies like Apple and Google release a steady stream of new devices and platforms. This ever-changing environment presents opportunities and challenges for marketers, yet the fundamentals of marketing remain the same. An understanding of marketing principles helps marketers and managers sift through the hype and pursue strategies that make sense for their organization. This program is designed to give participants a basic understanding of marketing strategy and practices in today’s context.